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How to add alt text on Instagram posts? (Complete Guide)

In the past few years, Instagram has become one of the most used social media networks all around the world. Having billions of active users per day, Instagram tries hard to make things better and add new features to help people grow their business and achieve their social media goals. By the way, Instagram has added a new feature called the “Alt Text” that helps users find keyword-related content, see the purpose of the image even if not shown, and etc. But what is the Alt text on Instagram and how can it be added to Instagram posts? Let’s find out!

What is Alt text on Instagram?

Actually, on the internet language, “Alt” stands for the word “Alternative”. Hence, the Alt text is an alternative text that describes the exact purpose of the photo you have shared. Definitely, the Alt text on Instagram is different from the caption you write and it shouldn’t be the copy-paste of your Instagram caption, because you can share whatever you want on your caption, even if it is not related to the photo!

According to an announcement by the Instagram info center, “The automatic alternative text has been added so you can hear descriptions of photos through your screen reader when you use Feed, Explore and Profile. This feature uses object recognition technology to generate a description of photos for screen readers so you can hear a list of items that photos may contain as you browse the app”.

But ALt text on Instagram is more than just a description for the photos you have shared. In the following section, we describe the reasons to use an Alt text on Instagram. So, keep on reading!

Why should I use Alt text tags on Instagram?

If you are familiar with SEO, you will know that you can find Alt texts all around the web. Actually, Alt texts are not just for Instagram and when even when you are writing a post on a blog, you can add Alt texts to photos you are sharing. So that when people Google something, they can find your photos and posts if they have Alt texts related to the searched word.

However, using Alt text on Instagram you can:

  • Help people with slow connections view your posts

Using Alt texts on Instagram, you are putting a description for your photo. So, when people are having trouble viewing your posts, the description will be shown automatically. Hence, Instagram users will not lose what you have shared!

  • Help Instagram algorithm understand what is your photo about

Actually, Instagram is using artificial intelligence algorithms to help people see more similar content, and also get more attractions to grow in a better way. When you add Alt text tags to your Instagram photos, these algorithms will understand what you have shared and show it to people who like content similar to yours. So, this will help you grow on Instagram more naturally for sure.

  • Grow on Instagram using Google

Actually, when you search on Google for a photo related to a word or a phrase, Google will show you content with related Alt texts first. So, when you add Alt texts to your Instagram posts, your photos will be shown on Google searches and hence your Instagram engagement rate will increase faster than before.

Now, let’s see how can we add Alt texts to photos on Instagram!

How to Add Alt text on Instagram?

Fortunately, Instagram lets users add Alt texts to new posts and also previously shared posts. To know how to add Alt text on Instagram in each case, keep on reading!

New Posts

To add Alt text on Instagram posts you want to share, follow these steps:

Step 1) First of all, open the Instagram app on your mobile phone and tap on the “+” button.

Step 2) Then, choose the photo you want to share, upload it and tap on “Next”.

Step 3) After adding a filter and editing the photo, tap on the “Next” button.

Step 4) Here, write a caption, tag people and locations if you want. Then scroll down and tap on “Advanced Settings”.

Step 5) Now, click on “Write Alt Text”.

Step 6) write down the Alt text you want in the provided box and tap on “Save”.

That’s it. Now you can share your posts just like you did before.

Previously Shared Posts

If you have previously shared something and now want to add an Alt text on Instagram, you can follow the steps below:

Step 1) First, open Instagram and go to your Instagram profile.

Step 2) Tap on the intended photo and click on the three-dots icon on the top right side of the post.

Step 3) Then, tap on “Edit”.

Step 4) Now, tap on the “Edit Alt Text” button on the bottom right corner of the photo.

After that, follow step 6 mentioned in the previous part. Done! You have successfully added an Alt text to an existing photo on Instagram.


To sum it up, using Alt texts on Instagram you can make sure that people will find what you have shared even without using HashTags. Actually, using Alt texts on Instagram is really beneficial because it also helps people to find your posts even by searching on Google. So, read the article and add Alt texts to your posts to grow better on Instagram.

Categories: Boost InstagramInstagram algorithm
Tags: alt text instagram examplesinstagram alt textinstagram alt text feature
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