Have you ever thought about what time you should publish a post on Instagram? Well, maybe you never thought it is matter to pay attention to the timing. In any case, stay with us to discover what the best times to upload a post on Instagram are.
Instagram is one of the most popular social media in the market right now. Considering its one billion active monthly users, it might seem a little bit silly to think about timing on Instagram. After all, when you upload a picture or video on Instagram, your followers bombarded it by their likes and comments. But if you pay close attention, you will realize that at certain times the speed which your post receives engagement is faster than others.
Why is it Important to Find the Best Time to Post on Instagram?
If you are running a marketing campaign and trying to promote your brand on Instagram, it is vital to make sure that you make the most of your posts. Although it wasn’t an issue a few years ago, after 2016 and introducing the new Instagram algorithm, suddenly, everything changed.
Before changing the Instagram algorithm, if you published content, it would pop up on your follower’s feed no matter what. As a result, if you could manage to find the best time to post, your photo or video would receive a high level of engagement. However, with the new Instagram algorithm, time is not the only factor you should consider to win the battle, but it is still a major winning factor. So, it is vital to find the most engaging moments of the day to post.
How to Find the Best Time to Post on Instagram?
There are several ways to determine which time is the perfect time to share content on Instagram. Here, we will take a quick look at two of these methods.
Manual Testing might be a hard way to find the best time to post on Instagram, but it is essential to try it. As each business has its own unique type of content, you need to try to find the best time by trial and error. For example, if you own a restaurant, when do you think it is the best time to post a photo of your delicious pizza on your Instagram? Yes, when people are hungry!
This is also true – more and less – for the other businesses. Pick at least three of your photos that received the most engagement. If you have a business account, you can quickly check your insights to compare your posts. Also, you can check which days of the week and in what hours your followers are most likely online.
The problem with this method is that a large proportion of your post’s success depends on the quality of your content. You might post a really high-quality photo with a perfect caption at 3 a.m., and it gets more engagement than a regular post on rush hours. But the opposite is also possible. So, maybe it’s better to take a look at the second method.
Use General Internet Rush Hours as Post Time On Instagram
Based on Instagrammers’ experiences and some data analysis by Instagram marketing companies, some specific hours are suggested as the golden hours to post on Instagram. For example, Sprout Social, a social media platform which analyzed more than 24000 social media accounts, obtained these result for Instagram:
Best Times to Post on Instagram
- The Best times to post on Instagram: Wednesday at 11 a.m. and Friday at 10–11 a.m.
- Best day: Wednesday is the overall best day to post to Instagram
- Most consistent engagement: Tuesday through Friday, 10 a.m–3 p.m.
- Worst day: Sunday receives the least amount of engagement on Instagram
- Lowest engagement: Occurs during late night and early morning from 11 p.m.–3 a.m.
It also breaks down the best times for posting on Instagram for more specific Instagram pages:
- For media, the best time to post videos and visual content are Friday at 9 a.m.
- If you manage a brand or online shop, the best time to post is Wednesday at 3 p.m.
- The best time to post on Instagram for schools is Friday at 10 a.m.
- If you run a nonprofit page, the best time to post to Instagram would be Wednesday at 2 p.m.
- The best time for tech companies to post on Instagram: Wednesday at 6 a.m. and 9 a.m.
- Finally, if you are active in healthcare practices, the best time to post on Instagram is Tuesday at 8 a.m.
In another study carried out by Later, the best times to post on Instagram are as follow:
- Monday: 6 a.m., 10 a.m., and 10 p.m.EST
- Tuesday: 2 a.m., 4 a.m., and 9 a.m.EST
- Wednesday: 7 a.m., 8 a.m., and 11 p.m.EST
- Thursday: 9 a.m., 12 p.m., and 7 p.m.EST
- Friday: 5 a.m., 1 p.m., and 3 p.m.EST
- Saturday: 11 a.m., 7 p.m., and 8 p.m.EST
- Sunday: 7 a.m., 8 a.m., and 4 p.m. EST
As you can see, generally, Wednesday and weekends are the best times to post on Instagram. Also, early mornings, when people are in bed and check their Instagram immediately after they wake up and brunch times, seem perfect times to publish posts on Instagram.
How to Manage Posting Content in Inconvenient Times?
Sometimes you don’t have enough time or energy to prepare a post in Instagram rush hours. So, what should you do? The best way to solve this problem is by scheduling your posts. As Instagram does not offer an in-built feature to do this, you can use Instagram scheduler tools.
As we mentioned before, timing is not the only thing that you should consider to be a winner on Instagram. Instagram engagement is the primary factor to be visible to Instagrammers and eventually gain more likes on Instagram. Improve your Instagram engagement rate and choose the best time to post on Instagram, and you will be the first thing that Instagrammers see when they open their app.
One of the best and secure ways to increase your Instagram engagement is by using Instagram engagement groups. Let’s learn more about these groups.
Instagram Engagement Groups or Instagram Pods
Instagram engagement groups are private networks where many Instagrammers get together and help each other to increase Instagram engagement by donating likes and comments. Instagrammers found these groups extremely helpful for improving the Instagram engagement rate. Here, we’re going to take a closer look at one of the best platforms that offer Instagram engagement pods.
IG PODs platform can bring you thousands of real engagements. The only thing that you need to do is to sign up to the platform and add your Instagram account(s) to the dashboard. Then, as this app uses Telegram engagement groups, you need to add your groups to this messenger using a Chatbot. To see the complete tutorial of IG PODs, click here.
One of the best features of IG PODs is the ability to schedule posts and stories with it. In fact, an essential step in using IG PODs is scheduling a post. Using this useful feature, not only can you schedule posts for inconvenient times, but you can also notify your teammates about your upcoming posts. So, consider using IG PODs to manage your Instagram account.
Conclusion on Best Time to Post on Instagram
In conclusion, the best way to determine the best time to post on Instagram is to find it yourself. But as this method is relatively hard, you can use general guidelines to find the best time to post your content on Instagram.