In July 2016, Instagram rolled out its infamous new algorithm. As a result, Instagram now displays posts according to popularity over the previous chronological order. Instagram influencers were some of the most vocal opponents of this change. They complained that now the process of gaining followers organically is much harder than in the past. But, complaining is rarely capable of creating any change on its own. So, Instagram’s influencers came up with a sneaky way to get Instagram followers and increase engagement: Instagram Engagement Pod
In this article, we will teach you everything you need to know about Instagram pod groups. Then we look at Instagram pod rules, how to calculate the engagement rate, how to increase Instagram engagement. Finally, we’ll introduce you to one of the best examples of pods providers.
What is an Engagement Pod?
An Instagram engagement pod or engagement group is a bundle of people with similar business interests in the Instagram world. These people get together and form online groups in different social media. The only and primary purpose of these engagement pod groups is to increase the engagement rate of each others’ Instagram accounts.
How Does an Engagement Pod Work?
Basically, pods groups work with one motto: engagement for engagement. When one of the members in the pod publishes a post, the others will engage with it instantly. As a result, in most cases, the target post will receive a high volume of engagement. And this happens only in a few hours after publishing. These interactions will surge the engagement rate of that post. Above all, it’s a vital factor for the success of every Instagram account.
Related Article: 6 Tools to Increase Your Instagram Engagement Rate
We’ll explain how to calculate the Instagram engagement rate and how you can join these groups. But first, let’s take a look at some of the most essential Instagram engagement pod rules that you must know.
Instagram Engagement Pod Rules
To make it fair for everyone to participate, Instagram engagement pods have a few basic rules. Generally, the rules include something similar to the following:
- Before Doing Anything, Follow the Account You are About to Engage with
- Write Comments that are More than Five Words
- Avoid General Comments like “love it,” or emoji Comments
- Show Intention: Leave Relevant Comments on the Photos
- Gives Comments a Personal Touch by Tagging the User
- Like Their Recent Posts
- Engage with the Shared Post in a Few Hours After it Publishes
If an engagement pod member stops participating, but still submits posts for engagement, it will be removed from Instagram engagement pod. In pods jargon, these people are called leechers. Even if you can get away with it, it is undoubtedly bad karma in the Instagram influencer community. So, don’t leech!
Moreover, some of the engagement groups require pre-approval by the admin. Also, if a particular pod has special rules, you will know about them before you join the group.
How to Calculate the Engagement Rate on an Instagram Account?
Some Instagram consultants suggest to calculate the engagement rate using this general formula:
To be more precise, use this more exact formula:
[(Likes of the last ten posts, excluding the most recent one + comments of the last ten posts, excluding the most recent one/10)/number of followers] ˟ 100.
Total likes (total of last ten posts excluding the most recent) = 15,000
Total comments (total of last 10 posts excluding the most recent) = 2,000
Number of followers = 30,000
Formula: [(17,000/ 10)/ 30,000] ˟ 100 = 5.66% (engagement rate)
One of the main flaws of this formula is that it only uses the ten most recent posts. We strongly recommend considering at last 12 weeks of posts and simply change the formula to align with whatever number of posts you choose to use.
How Can I Find Engagement Pods?
Now that you know what a pod is and how you can calculate the engagement rate, it’s time to find out how you can join one. Traditionally, Instagrammers use Facebook and Instagram itself to set up a group. But using these two platforms is no longer advised.
Due to the smart, cutting-edge Instagram algorithm, now it’s quite hard to form such groups on Instagram. Pods don’t merely align with Instagram policies. And Facebook is Instagram’s owner, remember? And it’s much harder to participate in these engagement pods on facebook. So, where to find one?
Using Telegram Engagement Pods
And then Telegram came to save the day! Telegram is a fantastic cloud-based messenger. Instagrammers can carry on their engagement activities from there. In Telegram, users can form and add groups. Some of these groups have thousands of members. Also, Telegram offers bots that can come very handy when it comes to managing engagement pods.
How to Get More Instagram Followers with an Engagement Pod?
Instagram engagement pods can help generate interaction. But, they also can be tiring and mechanical over time; especially if the engagement pod you are apart of is unreasonably large. For best results, join one that is suited to your niche for more meaningful interaction. Luckily, many marketing apps offer Instagram pods. Let’s take a quick look at one of the best of them.
AiGrow is one of the best providers of engagement groups. These pods come in different categories and sizes. No matter in what business niche you work in, AiGrow can match you with a perfect pod. From fashion, fitness, and travel to cars and gaming. Even if you couldn’t find your category, you can still use pods such as Likebooster and Join to Go Viral.
There are four major categories of AiGrow Pods based on size:
- Super Turbo (1000 < members),
- Turbo (1000 < members < 500),
- Rising (100 < members < 500),
- Starter (members < 100)
Another great thing about AiGrow pods is that no leecher is allowed in these groups. AiGrow monitors all the pods on weekly biases and eliminated anyone who does not participate in this Instagram game!
Moreover, all the AiGrow pods are in Telegram. So, to enjoy AiGrow engagement groups, you have to search for AiGrow Chatbot. Then, add the groups that you already joined on the AiGrow app. After that, simply schedule a post with AiGrow Aischedule. This way, all the members in the pod will be notified about your published content and will engage with it.
In the bustling world of Instagram, surely use an engagement pod can make a big difference in your engagement rate. But, there are rules in these pods that you have to obey so you could benefit from them.